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November 2005
    COMPANY IN ACTION
Citigroup Invests in China Firm

Citigroup Inc's venture capital unit has invested $25 million in one of China's biggest firms providing loan guarantees to small and medium enterprises, a senior Chinese executive said on Friday. Though small, the investment underscores the appetite among global private equity players to take a bet on the country's underdeveloped financial services sector.

Citigroup Venture Capital International (CVCI) would become the second major foreign entity to pour cash into Credit Orienwise Group Ltd. after the Asian Development Bank invested $10 million in recent months, he said.

"The Citigroup unit has invested in us," Peng Jize, chief operating officer at Credit Orienwise, said by telephone.

Citigroup declined to comment.

Foreign private equity firms are flocking to China, tipped by some analysts to become the region's biggest market in a few years, to invest in everything from tourism to property.

High profile private equity investments in the country's financial sector include the purchase of a near-18 percent stake in Shenzhen Development Bank Co Ltd by U.S. buyout fund Newbridge Capital last year.

Goldman Sachs's private equity arm is part of a consortium that has signed an in-principle agreement to buy a 10 percent stake in Industrial and Commercial Bank of China for more than $3 billion.

Investing in loan guarantees could prove lucrative given the difficulties faced by countless small and private Chinese firms which are unable to access bank loans without the right political connections or collateral.

Shenzhen-based Credit Orienwise had provided guarantees for around 14 billion yuan worth of loans by September of this year, up from just 540 million yuan in 2001, Peng said.

Earlier plans to float shares had not come to fruition.

Asked about any listing plans in the future, Peng said:

"Entering the capital market is our strategic goal, but we do not have a clear timetable."

Sources: China Daily

VC Nation: Excited and Wary, Investors Look at China

WHEN Joe Schoendorf, a Silicon Valley venture capitalist, was in Shanghai a few years ago to hear a pitch from a Chinese start-up company, he sensed something familiar. He interrupted the meeting, walked to the window and pulled back the curtains.

"What are you looking for?" he remembers the would-be entrepreneurs asking.

"I just wanted to make sure I was in China and not back in Palo Alto," he responded.

China's high-technology community, with its brains and competitive spirit, is probably more like its counterpart in Silicon Valley than any other in the world.

Yet Silicon Valley's views of investment in China have tended to swing between wild optimism and deep anxiety - with the anxiety going beyond a fear of losing money. Some worry about helping Chinese start-ups move up the technology food chain.

These days, the Valley venture capitalists are sharply divided in two camps: one rushing into China and one holding back.

"The Valley is excited and it's scared at the same time," said Richard Shaffer, editor in chief of VentureWire, a venture capital newsletter publisher.

The dominant perspective is that China is a vast sea of opportunity, from its low-cost skilled labor pool to its enormous consumer market that is more than one billion strong.

In fact, it is now routine for venture investors to demand that their start-up firms place the bulk of software development and manufacturing efforts in China or India. (A supply chain problem at a manufacturing arm in China, however, can easily ruin financial results in any given quarter.)

For China skeptics, the concern is that American investment will help energize a formidable competitor, which could come to dominate both markets and technologies.

The fear is based in the Valley's complex relationship with China as supplier, partner, customer and competitor. Most venture capitalists say this evolving relationship will define the future of the Valley and maybe even technology development in the United States.

The Ningbo Bird Company is one case in point. It went from being a contract manufacturing supplier for Motorola to being a serious rival in the Chinese handset market in a matter of a few years.

Still, last year, most of the Valley seemed to throw caution aside as venture firms invested nearly $1.3 billion in China, up nearly 30 percent from 2003, according to Zero2IPO, a venture capital research and consulting company based in Beijing.

But in the first half of this year, investment slowed drastically after several changes in Chinese securities regulations. Those new rules caused "a decline of 50 percent in the first two quarters," said Dixon Doll, managing director of Doll Capital Management, based in Menlo Park, Calif.

The lull is ending, though, in part because of the high-profile success of the initial public offering of Baidu, a Chinese search engine company that was able to raise $86.6 million in August, and a securities rule change in October. In September, Sequoia Capital, a major backer of Google, was reported to be planning a $200 million fund and hiring several employees in China.

That announcement followed an earlier joint agreement this summer by Accel Partners, a leading Silicon Valley firm, and the International Data Group to set up a $250 million fund.

There have even been reports recently that Kleiner Perkins Caufield & Byers, the Valley's highest-profile venture firm, was creating its own China fund, though people briefed on the firm's plans said that was not true. While Kleiner has recently added Colin L. Powell as a partner to serve as a "rainmaker" in Asia, it remains concerned about changes in Chinese security laws that could complicate the return of investment funds to the United States.

Mr. Schoendorf, who is an Accel partner, sees benefits in helping China to become a fierce new competitor. He likens this moment of anxiety and promise to the 1970's, when Japan began to compete successfully with the United States.

"The Chinese graduate more engineers than we do," he said. "They're smart, they work hard, and so the only way to compete with them is to remain more innovative."

Sources: New York Times
A-B Sees Booming Business in China

Anheuser-Busch Companies has set up 14 breweries in China, said the chairman of board August Busch III. "Now we have 15 breweries outside the United States, 14 in China and the other in the United Kingdom. China has a large market for beer. Our business sees booming growth," said Busch III at the recent Wuhan international consultant conference in central China's Hubei Province.

Currently, the company is the owner and operator of Budweiser (Wuhan) International Brewery Co. It has 27 percent of the shares of the Tsingdao Group, China's largest beer producer. China's fourth largest beer producer Harbin Brewing Group Ltd. is also under its management.

"Anheuser-Busch's success in China is due to its thorough knowledge of China's policies on economic development," said the chairman, adding that they make efforts in promoting their business and get great support from the local governments.

Anheuser-Busch, a Fortune 500 company, has 11 percent of the global shares in the beer market and 50 percent in the American market. In 2004, its annual sales totaled 17.2 billion US dollars.
 
Sources: Xinhua News Agency
U.S. Farmers Eye China's Growing Market

China's huge population and rising standard of living have U.S. farmers hoping the Chinese will cross culinary lines and sample fare that's a little more foreign to them.

Many of China's 1.3 billion people, with ever more disposable income, are becoming more receptive to different food choices, said New York State Agricultural Commissioner Nathan Rudgers. He traveled to China last month to help market U.S. agricultural goods, including dairy products from his home state.

While it may seem obvious that farmers would look to China as a place to expand ¡ª the country continues to embrace capitalism even as the Communist Party remains in political control ¡ª there are numerous hurdles to clear to make it profitable.

In 2004, the United States exported $5.5 billion of agricultural products to China while importing $1.6 billion worth of that country's farm goods. The largest U.S. agricultural exports to China were soybeans, cotton and other raw products. Factories paying low wages turn the raw materials into goods, such as clothing, that are often then sold back to the United States at prices lower than are sustainable by U.S. manufacturers.

Agriculture officials in the United States hope to change that. They foresee a time when the average Chinese, like the Japanese, will partake of everything from California wines to New York bagels and bialys.

"There are people that are leaving their rural livelihoods and are coming to the cities and (China) has a demonstrated record of raising the wealth of a huge population in a very short period of time," Rudgers said. "And all those people with newfound wealth are looking for improved diets and looking to try new and different things."

Still, officials concede it could be a stretch to get the Chinese ¡ª without Japan's freer market economy and embrace of American pop culture ¡ª to buy and enjoy foods such as cheddar cheese or breakfast cereal that are common to Americans.

"They are not used to eating something in a bowl that is not warm," Rudgers said. "It's rare they would eat something without chopsticks. Being (that) fresh milk has been hard to come by, the concept of taking cold cereal, putting it in a bowl and pouring fresh milk on it is totally foreign to them."

The U.S. market share of agricultural products in China is about 8 percent. Officials hope that number will grow to around 20 percent by 2010. That may be a tall order considering it took two decades to get to the current market share.

"China is a huge market opportunity, but there are differences in what we can produce and what they can pay," said Duncan Hilchey, an agricultural development specialist at Cornell University. "If in time their economy grows and we can produce products at a price they can afford we may be able to find things we can sell them. Currently it's the reverse."

China has multiple markets that vary by region. And wealth levels differ greatly from the major cities like Shanghai and Beijing to the rural, less developed areas of the interior.

"You can't just say `I'm going to go sell in China,'" said DeWitt Ashby of the National Association of State Departments of Agriculture. "It's way too big and complex a place."

For example, a U.S Department of Agriculture report highlighted Chongqing, a city on the Yangtze River with a population of 6 million, as a potential market for U.S. goods that has largely been untouched. There were 76 supermarkets in Chongqing, covering more than 1 million square meters and numerous five-star hotels catering to business executives, according to the report. But the report also noted there are problems with distribution to the city.

China likely will have little choice but to become a larger importer of food as its economy develops fast and living standards rise steadily.

China has "a quarter of the world's population and 6 percent of the world's arable land," Rudgers said. "There's an equation there that suggests they are going to be consumers of food and agriculture products in a developed economy."

U.S. businesses, however, may have to take losses at first to get established across the Pacific.

"It is about having patience," he said. "It is starting not with containers but individual cases of product and being willing to serve that market probably at a loss for a time until folks develop a taste for what we're providing."

Sources: Associated Press
Distribution Centers Roaring In China

There is a rush to build distribution centers (DCs) in China, following the recent massive manufacturing surge. But there may be one more important reason for this movement. The cost of warehouse workers in China is $2 an hour, while in the U.S. it's $14 to $15 an hour.

Global shippers such as UPS, FedEx and DHL are making big moves in China. DHL has 16 distribution centers there and is spending $110 million on its hub and sorting facility in Hong Kong alone. UPS Supply Chain Solutions, which has 40 DCs in China, is adding ten more this year.

These centers are located adjacent to major manufacturing centers and are often used to sort and directly ship a lot of merchandise that would ordinarily have been resorted on arrival in the U.S. Some retailers are even building their own centers and, as with Wal-Mart Stores, these also serve to stock their stores in China.

Other retailers and manufacturers are not building their own distribution centers in China. They are using third-party logistics providers to process and sort those goods there.

"They are skipping a couple of steps in the supply chain and doing the same work at a fraction of the cost," says Bill Zollars, CEO of Yellow Roadway. ¡°The retailers can do the sorting by store in China. Their products can go into a shipping container and all the way to a store in Boise.¡±

Normally, enterprises have manufactured in China and sent the products by container ships to distribution or warehouse centers in the U.S.--often on the West Coast. This new trend can expedite the shipping and remove many supply-chain links.

¡°Yellow Roadway is providing a service that moves whole pallets from China. We manage shipments with logistics partners from end to end. The consolidation is done in China and not in facilities as on our West Coast. We take advantage of the great labor rates,¡± says Zollars.

Still, shipping specialists say expansion in Chinese distribution centers won't do away with the need for some similar facilities in the U.S.

"The movement of goods in full containers from China directly to stores still calls for lead-time protection," says Jeff Schwartz, CEO of Prologis, which builds, rents and manages distribution centers. "That means U.S. inventory. The distribution centers here have inventory because of demand variability." A shipment from China can take a week from its Chinese point of origin to its U.S. local carrier. Meanwhile, a retailer can lose business.

The scale of centers that are being build in China is also growing. Prologis is developing a distribution center in Shanghai as part of what is expected to be the world¡¯s largest port facility. It represents an investment of $14.9 million.

Most centers being put up by UPS in China are in excess of 200,000 square feet. One in Shanghai will be 400,000 square feet. As staggering as this size may seem, it is merely midrange by distribution-center standards. UPS is also upgrading its air and port facilities in China.

In the United States, distribution centers are most often built in rural areas where there is relatively cheap real estate and where nonunion labor abounds. The rural locations may provide easier access than urban locations, since manufacturing centers are rarely in central cities these days. Companies that have chosen China as a location weigh the real estate costs and accessibility with the same factors in mind.

New U.S. centers are often 1,000,000 square feet in area and several stories tall. ¡°They can be recognized most easily by the nearly endless truck loading docks that they have on all sides,¡± says Schwartz.

The concept of distribution centers represents a new way of thinking in logistics. Distribution centers are a creature of just-in-time manufacturing and products processing. Goods are essentially sorted, not saved.

So it is little wonder that Wal-Mart excels in distribution centers. Their Hopkinsville, Ky., center is 1.2 million square feet, with five of these behemoths in Georgia. A typical Wal-Mart distribution center is ten times the size of its average store. Wal-Mart¡¯s centers can have 250 docking stations and can comfortably serve 500 big rigs a day. These centers are busy places and contribute enormously to the edge Wal-Mart has in its marketplace. Distribution centers are giving Wal-Mart the same edge in China, where it already has more than 40 stores and regional distribution centers such as the one in Shenzhen.

Most distribution centers function essentially as exchange centers. Goods can come in one loading dock and out to a different truck. Truckloads can be broken down into individual pallets and redistributed to a number of loading docks. These loads then go on other trucks for broader distribution. This process is referred to as cross-docking or flow-through.

Within the distribution center, goods and packages are bar-coded with information on what, where and when. Or they will be given an radio frequency identification (RFID) treatment using wireless technology and advanced sensor design. They are then sent on their way as scheduled and recorded by a logistics or warehouse software application. This process assures the supplier, the retailer or manufacturer of real-time arrivals and departures. The value that is associated with this process is that everyone gets the same information at the same time--one sharable record and less room for error.
 
Sources: Forbes.com