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| November 2007 |
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| COMPANY IN ACTION |
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Nasdaq-NYSE Rivalry Comes to China
Not so long ago, listing their shares on Nasdaq was a no-brainer for Chinese
tech companies looking to tap overseas money. The 52 mainland companies
currently trading on Nasdaq include Internet portals such as Sohu, Netease, and
Sina, which listed their shares in 2000. More recently, Chinese highfliers,
including search engine Baidu and Focus Media, both of which had Nasdaq initial
public offerings in 2005, have made spectacular gains.
But in 2007, Nasdaq has faced greater competition in China from exchanges in
Hong Kong, Shanghai, New York, and elsewhere. Although it has attracted nine new
IPOs raising $1.7 billion this year, according to Dealogic (compared with five
listings raising $534 million last year), only one Nasdaq listing—a $300 million
deal by financial-services company Xinhua Finance Media— managed to rank in the
top 20 on the basis of overall funds raised. So far this year, the Hong Kong
exchange has raised $28.6 billion with 49 listings of Chinese companies and the
New York Stock Exchange has raised $4.19 billion with 14 listings.
Now the competition between Nasdaq and the New York Stock Exchange has moved to
Chinese soil. On Dec. 3, Nasdaq opened a Beijing office. The NYSE is hot on its
heels with plans to open an office of its own on Dec. 11. They both want to
attract more Chinese companies' initial offerings. China is now the single
largest source of offshore IPOs and secondary listings, generating 232 deals
worth $59.4 billion worldwide.
Alibaba's Rebuff to Nasdaq
The attempts by both exchanges to woo more Chinese companies come at a
time when other rival exchanges are aggressively courting them, too. While the
NYSE and Nasdaq raised $5.7 billion for Chinese companies through IPOs this
year, Shanghai was not far behind, with $4.2 billion. Shanghai has also raised
tens of billions more in secondary listings of companies already traded in Hong
Kong. Singapore raised $1.54 billion and the London AIM market $1.53 billion.
The biggest blow to Nasdaq, observers say, was business-to-business portal
Alibaba.com's decision to eschew the American exchange in favor of Hong Kong,
where it raised $1.7 billion and began trading on Nov. 6. The company figured it
could get a higher price for its stock because Hong Kong was closer to home, and
investors understand Alibaba's business model better than overseas investors do.
That assumption proved correct: The retail portion of the IPO was 251 times
oversubscribed, and the stock soared 192% on first trading day. Despite a major
correction in the Hong Kong market recently, Alibaba's stock is still up 186%.
"Over the past six or seven years, Chinese companies followed conventional
wisdom that you had to list on Nasdaq," says Porter Erisman, vice-president of
corporate affairs at Alibaba. "In Hong Kong we decided to make the market [and
attract institutional investors] rather than follow conventional wisdom."
Chinese Frustrated by Cost of U.S. Investor Relations
Erisman said that one drawback to Nasdaq was the tendency of investors
and analysts to apply a cookie-cutter approach to company analysis, which
doesn't necessarily fit mainland companies. "In China leading portals are
frustrated with dealing with [the] investment community in the U.S., where you
have to spend a lot of money and time educating investors about local
conditions."
Of course, companies will list in markets wherever they can get the highest
valuations. Valuations, in turn, reflect both current market conditions, which
have given Hong Kong a decided edge over New York for much of this year, as well
as investors' familiarity with stocks. For example, Chinese solar panel makers
Trina Solar, China Sunergy, LDK Solar, Yingli Green Energy Holding, and JA Solar
have all listed in the U.S., where alternative energy stocks are well
understood. By contrast, garment maker China Dongxiang listed in Hong Kong,
raising $880 million because its Kappa brand is well-known by retail investors
there.
Although Erisman says that the onerous compliance conditions required under
Sarbanes-Oxley were not an issue because Alibaba's parent company is 39% owned
by Yahoo!, market participants say for many companies the cost of complying with
SarbOx can be a major deterrent to listing in the U.S.
Class Actions a Headache for U.S. Listings
Another factor giving Chinese companies pause is a recent spate of class
actions brought against U.S.-listed companies by shareholders. On Nov. 27,
Shanghai game company Giant Interactive was sued for alleged IPO fraud, while
Focus Media was slapped by a suit over nondisclosures in its prospectus for a
secondary offering made in early November on Nasdaq. Neither company has
responded to e-mail queries. A class action against solar panel maker Sunergy
was filed in October.
"It's a litigious environment and definitely that has an impact. That will be
one of the biggest obstacles in terms of convincing Chinese issuers of the
benefits of an offshore listing," says Jason Cox, co-head of equity capital
markets at Merrill Lynch in Hong Kong. There has never been a class action filed
in Hong Kong because there is no legislation enabling it. However, Hong Kong has
more rigorous profitability requirements than Nasdaq. Prior to listing in Hong
Kong, a company must have shown profits of at least $3.9 million for each of
three consecutive years.
Of course, despite the cost and effort of obtaining and maintaining a U.S.
listing, some Chinese companies prefer the prestige and good housekeeping seal
of approval that a U.S. listing implies. However, more large American
institutional investors are opening offices in Hong Kong precisely because so
much Chinese IPO money is ending up there.
Sources: BusinessWeek
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Google's China Chief Sees Boom in Future
If U.S. Internet companies are maturing, China's are still reveling in the
kind of party atmosphere their U.S. rivals enjoyed during the late 1990s, with
copious capital and enough engineering talent to keep growing for a while.
Executives including Kai-Fu Lee, president of Google Greater China, warned
participants in an industry conference in Beijing this week against a
get-rich-quick mentality.
But the executives said that between strong investor interest and an education
system churning out information technology graduates by the thousand, the
groundwork is solid for years of continued steady growth in China.
"For many Chinese young people and young students, they have a very strong
desire for innovation, for being successful, for starting their own businesses,"
said Lee.
About 300,000 students receive high-tech degrees in China annually, said Zhang
Ya-Qin, chief executive of Microsoft in China and its research development
group. But he said Chinese graduates need more curiosity and more ideas.
Pony Ma, whose QQ system dominates the Chinese market for instant messaging,
said China's Internet and mobile information industries are just getting off the
ground, leaving plenty of room for growth in the more traditional Web fields.
"Generally speaking, it has been developing in a very healthy way. In the past
one or two years, it was sort of crazy ... but now it has become much better,"
Ma said.
Most of the Internet businesses developing in China are likely to cater to local
interests and local online needs, which remain largely unmet, the executives
said.
Sources: Associated Press
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European Companies "Doing Well" in China
Most European businesses are doing well in China despite increasing
competition, says the latest survey of the European Union Chamber of Commerce in
China.
The annual European Chamber business confidence survey, released yesterday, also
found that China's biggest attraction is its domestic market rather than its
relatively low labor and sourcing costs.
In fact, over 80 percent of the respondents to the survey said they were in
China primarily to access or serve the Chinese market.
"EU companies are doing well in an increasingly competitive business
environment. In comparison to last year's survey, there is a stronger focus both
on establishing R&D facilities and also on expanding investment," European
Chamber President Joerg Wuttke said.
Conducted jointly with international consulting firm Roland Berger Strategy
Consultants, the survey is based on interviews with about 200 European
companies.
The respondents were willing to invest in China's research and development (R&D)
centers, too. Thirty-one percent of the surveyed companies with more than 100
employees have already set up R&D centers in China, and 32 percent want to open
or enlarge their R&D facilities in the next two years.
Apart from reducing R&D costs by employing local skills, another primary motive
for their investment in R&D is to make their products suitable for Chinese
customers. European businesses are generally optimistic about their business
performance in China, according to the survey. Their optimism is based mostly on
the continuing strength of the country's economic development and the resultant
growth in domestic consumption.
But many of them are worried about issues such as shortage of qualified staff,
environmental problems and insufficient protection of intellectual property
rights.
Sources: China Daily
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Sales in China, Other Countries Cheer Home Depot
Home Depot's international division is providing the company some cheer in an
otherwise gloomy holiday season.
Nine percent of the Atlanta-based company's revenues and 11 percent of its
operating profits last quarter came from foreign stores in Canada, Mexico and
China, Annette Verschuren, Home Depot's president for Asia and Canada, said in
an interview Monday.
Verschuren said the figures "tell us that our international organization is
critical to growth."
It was the first time the company has provided figures for international sales.
Executives would not comment on whether profits earned by Home Depot outside of
the United States had increased.
The release of the data comes as Home Depot is suffering from fallout in the
slumping U.S. housing market. On Nov. 13, the company reported a 27 percent drop
in third-quarter earnings and lowered its financial forecast for the year.
"There's no question that the housing market is giving our U.S. stores some
challenging times and it's great to see that Canada and Mexico and China are
contributing," Verschuren said at ceremony to celebrate the first Christmas
season for 12 newly opened stores in China.
Home Depot bought the stores last year from Chinese chain Home Way. Since a
formal opening last August, sales at the Chinese locations have "exceeded our
expectations," Verschuren said. She declined to say whether the stores had been
profitable but said that Home Depot is "investing a lot" in China.
Analysts expect that in the short term, Home Depot's business in China will be
hampered by intense competition, low family incomes and high distribution costs.
"With the number of people moving into apartments in China over the past few
years, (home improvement stores) should have made fortunes, but nobody has
because of the low, low prices and the lack of profit margins," said Paul
French, a Shanghai-based economist with Access Asia, a consulting firm.
B&Q, a home improvement chain that is a subsidiary of the Britain-based
Kingfisher Group, entered China in 1999, but "have only begun to see a dribble
of profits," he said.
Verschuren acknowledged that price competition in China is fierce but said that
sales have grown steadily since August and the company plans to expand its
business over time.
"This is the beginning of an economy that's going to become strong," she said in
August. "It's going to be slow ... but we see big opportunity here."
The company has also had to adjust to the Chinese business practice of suppliers
demanding to sell directly to customers. Many of Home Depot's Chinese vendors
require the company to allow sales staff hired by the suppliers themselves to
work in the stores, compromising customer service.
To deal with the problem, Home Depot plans to increase sales of its own product
lines - including Hampton Bay lamps and Pegasus bathroom fixtures - and to
pressure suppliers to reduce their number of salespeople in stores.
Home Depot takes a long-term view to building profitability in China.
"Chinese are relatively new to home ownership and are learning how important
this investment is to their lives," Verschuren said. "We're seeing the
beginnings of a do-it-yourself culture."
Sources: Cox News Service
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Starbucks Now Selling Bottled Coffee Drink in China
Starbucks Corp. has begun selling its bottled Frappuccino ready-to-drink
coffee drinks in China.
The distribution deal was announced in September and is a joint venture between
the Seattle coffee giant and PepsiCo Inc., called the International Coffee
Partnership.
The two companies currently partner on Starbucks' ready-to-drink beverages in
the U.S. and Canada, with Starbucks products being delivered to grocery and
convenience stores using Purchase, N.Y.-based PepsiCo's (NYSE: PEP) beverage
distribution channels.
The bottled coffee drinks will be sold at convenience and grocery stores and
other retail outlets in Shanghai, Beijing and Hong Kong.
The Chinese market is the largest beverage market for PepsiCo, officials said.
Sources: People's Daily
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